Books and Articles

Articles on Medium


Our Delta CX Medium publication features articles mostly written by Delta CX CXO, Debbie Levitt.


book cover
Published in Dec 2022

Customers Know You Suck: Actionable CX Strategies to Better Understand, Attract, and Retain Customers

Customers Know You Suck is the how-to manual for customer-centric product-market fit. Its highly actionable models, maps, and processes empower everyone to improve the Customer Experience (CX). Learn how to investigate, diagnose, and act on what’s blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty. Use our governance model for implementing and monitoring the progress, success, and failure of internal process changes and experiments.

Delta CX The Truth About How Valuing Customer Experience Can Transform

Published in 2019

Delta CX: The Truth About How Valuing Customer Experience Can Transform Your Business

Delta CX is a refreshing model bringing CX and UX together in task and in name with the key goal of improving the products, services, and experiences (PSE) that we offer our potential and current customers. Rather than following trends or drinking the snake oil, Delta CX presents a time-tested, thorough approach that helps you establish values, vision, strategies, and goals. 

Great PSE require the right teams and strategies in place to proactively predict and mitigate the risk of delivering wrong or flawed PSE. Adopting Delta CX means we all finally speak the same language, from tasks and deliverables to job titles and required skills to where CX fits into Agile organizations to processes and teams. Calculate the ROI of investing more time and resources into building the right PSE the first time. 

Save time, money, and sanity. Replace guessing and assumptions with Lean customer research that is planned, conducted, and interpreted by experts. Learn why quality should be our #1 priority, and how to rededicate our organization to our external and internal customers.

Target audiences: Managers, workers, practitioners, freelancers, consultants, contractors, execs, stakeholders, and everybody else working in CX, UX, Marketing, Product Management, Engineering, Project Management. Business Analysts (BAs), Data Scientists, Writers, Visual Designers, Information Architects, Interaction Designers, Product Designers, and Researchers.

Published in 2019

DevOps ICU: Improve Processes and Results by Correctly Integrating UX

This book is the companion to our “Dev && UX” training, formerly known as “DevOps ICU.”

Software development methodologies lack the details of how UX fits into organizations, teams, and projects. Some suggest that a Product Manager describing features is enough, UX should train others to do their work, or excluding UX solves them being “too siloed.” This happens with no other role in software development. It’s hurting culture, efficiency, and productivity, and creating poor products for customers.

Your customer only sees your UX, not your 1000 developers or if you were Agile or Lean. Companies are figuring out that UX specialists and the User-Centered Design process are high-ROI and irreplaceable. Recent highly-publicized UX failures remind us that skimping on UX can alienate customers, create negative media attention, and burn millions of dollars.

Learn how the UX process fits into Agile and Lean; augments DevOps goals; increases customer satisfaction; and saves time, money, and sanity… all before developers write a line of code.

Target audience: Non-CX roles including product managers, project managers, developers, QA, business analysts, and Agile coaches, business transformation leaders, and others involved in software development organizations.

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