Case Studies
Everything is actionable
With every project and engagement, our goal is to improve everything we can, and leave our clients with actionable strategies, plans, and suggestions.
Many of our projects are under strict confidentiality agreements. Therefore, we will tell the stories as best as NDAs allow. You’ll be on this page someday, so we are sure you understand.
Team of one or more
Each of these projects was either 100% Debbie Levitt, or was Debbie as the team lead, key worker, and project manager. Whether your project, job, or fractional role needs just Debbie or Debbie plus a team, we have you covered.
Business Design, Change Agent Work, and Larger Consulting Engagements
Business Design for a Funded Fintech Startup
- 6-week generative and business design project in 2023.
- Interviews with 35 participants.
- Created fresh behavioral typologies.
- Designed the startup’s ecosystem, business model, and product roadmap.
Elevating Customer-Centricity and UX at Stepstone
- 6-month full-time consulting project essentially as the interim VP of UX, answering to C-levels.
- Research, diagnosis, strategy, and plan for how to improve customer-centricity, collaboration, ways of working, leadership, and the UX department.
- Internal interviews with ~70 workers, leaders, and executives.
Head of Experience Design and Internal Change Agent at Immersion Group
- Answered directly to C-levels.
- Research, diagnosis, strategy, and plan for how to improve internal operations.
- Directly managed 6 people including the CX, UX, and UI practice managers.
Research, Service Design, and UX Audits
Hosting Company CRO and Market Expansion
- Helping a hosting company understand why website visitors tend to drop off during the checkout.
- Moderated interviews with participants sharing screens.
- We suggested ICP refinement.
Pharmaceutical Research and Service Design
- Generative and evaluative research to understand and improve pharmaceutical returns and claims.
- Moderated interviews with live task mapping.
- Service design: problems and their root causes will need more than a new portal to be truly resolved.
Real Estate Buying Behaviors Research
- Government agency wanted to learn more about how people buy properties outside of their home country.
- Moderated interviews with live task mapping.
UX Audits and CRO Analysis for Universities
- Client specializes in CRO and lead generation for universities.
- UX audits, including CrazyEgg heatmap and scrollmap data.
- Actionable recommendations for improving conversions and lead generation.
Lead UX Researcher at Arizona State University’s Enterprise Technology Department
- Led a team of Researchers, who were ASU staff as well as our Delta CX team.
- Generative and evaluative research for high-profile, high-priority ASU project.
- Five main studies over 11 months.
Helping a Famous Two-Sided e-Com Marketplace Understand Their Sellers
- 4-month project: generative and evaluative qualitative research.
- Observations and interviews with 71 total participants from 7 segments.
- Follow-up moderated and unmoderated card sort.