Case Studies
Everything is actionable
With every project and engagement, our goal is to improve everything we can, and leave our clients with actionable strategies, plans, and suggestions.
Many of our projects are under strict confidentiality agreements. Therefore, we will tell the stories as best as NDAs allow. You’ll be on this page someday, so we are sure you understand.
Team of one or more
Each of these projects was either 100% Debbie Levitt, or was Debbie as the team lead, key worker, and project manager. Whether your project, job, or fractional role needs just Debbie or Debbie plus a team, we have you covered.
Case Studies and Stories
Hosting Company CRO and Market Expansion
- Helping a hosting company understand why website visitors tend to drop off during the checkout.
- Moderated interviews with participants sharing screens to show how they do multiple tasks.
- Although they hadn’t asked to refine their ICPs, we suggested a different set of segments to better reflect customer behavior and knowledge.
Pharmaceutical Research and Service Design
- Freelance work for an agency providing generative and evaluative research for a project to understand and improve pharmaceutical returns and claims.
- Moderated interviews with live task mapping.
- Service design components because the problems and their root causes will need more than a “new portal” to be truly resolved.
Real Estate Buying Behaviors Research
- Freelance work for an agency working with a government agency that wanted to learn more about how people buy properties outside of their home country.
- Moderated interviews with live task mapping.
UX Audits and CRO Analysis for Universities
- Freelance work for a company specializing in CRO and lead generation for universities.
- UX audits, including CrazyEgg heatmap and scrollmap data.
- Actionable recommendations for improving conversions and lead generation.
Lead UX Researcher at Arizona State University’s Enterprise Technology Department
- Led a team of Researchers, who were ASU staff as well as our Delta CX team.
- Generative and evaluative research for high-profile, high-priority ASU project.
- Five main studies over 11 months.
Business design for a fintech startup
- 6-week project in 2023.
- Generative qualitative research.
- Interviews with 35 participants.
- Narrowed the target audiences.
- Designed the startup’s ecosystem, business model, and product roadmap.
Helping a famous two-sided eCommerce marketplace better understand their sellers
- 4-month project in 2020.
- Generative and evaluative qualitative research.
- Observations and interviews with 71 participants.
- Follow-up moderated and unmoderated card sort.
Elevating customer-centricity and UX at Stepstone
- 6-month full-time consulting project in 2022.
- Research, diagnosis, strategy, and plan for how to improve customer-centricity and the UX department at StepStone.
- Interviewed over 70 workers, leaders, and executives.
Head of Experience Design and internal change agent at Immersion Group
- 32 hours per week in 2021.
- Research, diagnosis, strategy, and plan for how to improve internal operations.
- Directly managed 6 people including the CX, UX, and UI practice managers.