Website Audits – Improve Conversion Rates
Examining Your Website Struggles to Convert
Companies of all sizes know it’s nice to have good traffic flowing to their website. But if the sale isn’t being made, low conversion rates remind us that we aren’t achieving our goals.
- Visitors abandon the funnel or purchase.
- We don’t get all of the leads we expected to get.
- Visitors bounce off our home or landing pages.
- They leave the checkout before completion.
Companies try to solve these issues by throwing marketing, SEO, paid ads, and influencer money at the problem. The typical results: more traffic to a site that still doesn’t convert. You might see more trial users for your products and services, but they don’t want to stay or pay.
Let’s start with a website audit.
We have over 30 years of experience creating, improving, and optimizing websites for startups, small businesses, and large international companies. First, we’ll examine your website on desktop and mobile to check for common issues, including:
- Is your value proposition clear and compelling?
- Is your website easy to use, especially for the roughly 25% of people with disabilities or accessibility needs?
- Do your CTAs (Calls To Action) match the tasks that your target audience is trying to accomplish?
- What blocks people from accomplishing their tasks?
- Does your site work well on mobile?
- Are products, services, and policies clear and persuasive?
- Does your writing/copy match your target audience? Is it well-written, or is it (human or AI) sloppy?
We provide a slide deck report and walk-through video indicating what’s likely working well on your site and where there is room for improvement. You can then work with your existing website team on changes, or hire us for whatever your website needs.
The audit costs a flat 99 euros, and will be delivered within two business days of receiving your payment. Contact us if you have any questions!
Beyond the audit
It’s hard to solve problems when you don’t fully understand the problems or your Experience Ecosystem. Delta CX uses qualitative research, human-to human conversations and observations, to learn your market’s tasks, behaviors, decisions, collaborators, preferences, and realities.
We can answer the hows and whys, and deliver actionable suggestions on what to do (and not do). Book a free call with us to learn how research can answer all of your questions, and help you deliver products, services, and a website that are more likely to win and keep customers.